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Your
SELLING MACHINE
The 5 Essential Phases
of a Selling System
Systemized & Personalized
Phase 1: MESSAGING PLATFORM
Systemized-Selling begins with Strategic Marketing.
Your message is controlled by leadership.
Not individual salespeople.
1. Launch Meeting
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Conducted by a Sales Strategist via Zoom
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Leadership Team
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90 Minutes
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2. Messaging Platform
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Your messaging is personalized to the (1) core strengths, (2) expertise, and (3) passion of your ownership and leadership team.
Phase 2: SELLING SYSTEM DEVELOPMENT
Systemized-Selling = Lead Generation + Sales Process.
Everything is systemized to achieve consistent and
predictable results.
1. Collaboration
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We collaborate with your team to leverage your success.
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2. Relentlessly Consistent Lead Generation Plan
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Email Marketing
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Social Media Marketing
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Landing Pages
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Online Marketing
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Telemarketing
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Trade Advertising
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Trade Shows
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Public Relations
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3. We Map Out Your Step-By-Step Sales Process​
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We leverage what already works.
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We document and systemize your sale process to duplicate best practices.
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Personalized to you.
Phase 3: SELLING SYSTEM TESTING
The most important aspect of system building... Implementation.
We are implementation experts.
1. Lead Generation Plan Launch
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Closely monitor campaign analytics.
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Make necessary adjustments to maximize campaign effectiveness.
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2. Sales Process Testing
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Run new leads through the system.
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Test, analyze, and revise steps and scripting as needed.
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Create pipeline reporting.
Phase 4: MEASURING & TRACKING
Running your selling system By The Numbers
"You can't improve what you don't measure."
- Peter Drucker (Business Consultant)
1. Existing CRM vs New Options
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Determine the best tracking tools for your needs.
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2. Set Key Performance Indicators (KPIs)
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Determine the matrix most important to the success of your selling system
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Develop long term tracking procedures
Phase 5: STRATEGY & MAINTENANCE
Regular Maintenance for Long Term Growth.
"Even if you’re on the right track, you’ll get run over
if you just sit there."
- Will Rogers
1. Monthly Strategy Meetings
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Brainstorm success and challenges.
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Tweak the selling system as necessary.
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Develop new strategies and initiatives.
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